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An examination of interest rate adjustment impacts on credit demand in banking: a case study of Fortis Microfinance Bank

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Background of the Study
Interest rate adjustments are critical policy tools that directly influence credit demand in the banking sector. Fortis Microfinance Bank has systematically studied the effects of periodic interest rate changes on borrower behavior and overall loan uptake. Through targeted interest rate adjustments, the bank aims to stimulate credit demand during economic downturns and control excessive borrowing during periods of rapid growth (Oluwale, 2023). The bank employs a data-driven approach to assess market conditions, aligning its rate policies with macroeconomic indicators and consumer credit trends.

By adjusting interest rates, Fortis Microfinance Bank seeks to balance risk and return, ensuring that lending remains attractive to borrowers while maintaining financial stability. Lower interest rates tend to boost loan applications by making borrowing more affordable, whereas higher rates can temper demand and mitigate the risk of defaults. This dynamic interplay between interest rate policies and credit demand is pivotal in shaping the bank’s overall lending strategy (Akinyele, 2024). Moreover, the bank’s proactive communication of interest rate changes helps manage customer expectations and encourages informed borrowing decisions.

Despite these benefits, challenges remain in accurately predicting the impact of interest rate adjustments on credit demand. External economic factors, such as inflation and market volatility, can complicate the relationship, making it difficult for the bank to achieve its desired lending outcomes. Furthermore, the lag between policy implementation and observable effects on credit demand can create uncertainty in decision-making. This study examines the impact of interest rate adjustments on credit demand at Fortis Microfinance Bank, evaluating how changes in rate policy affect loan applications and overall credit market behavior.

Statement of the Problem
Although Fortis Microfinance Bank utilizes interest rate adjustments to influence credit demand, the bank faces significant challenges in accurately forecasting and managing these effects. One major issue is the volatility of external economic factors such as inflation and market fluctuations, which can obscure the direct impact of interest rate changes on borrowing behavior (Chukwu, 2023). Additionally, the delay between rate adjustments and observable changes in credit demand poses a challenge in timely policy implementation, potentially leading to mismatches between policy intent and market response.

Furthermore, variations in borrower sensitivity to interest rate changes across different demographic segments complicate the overall impact on credit demand. Some customer groups may react more strongly to rate adjustments, while others remain relatively insensitive, leading to uneven effects on loan uptake. This heterogeneity in borrower behavior makes it difficult for Fortis Microfinance Bank to design a one-size-fits-all interest rate policy that maximizes credit demand without exacerbating default risks.

The study aims to identify the factors that limit the effectiveness of interest rate adjustments in influencing credit demand at Fortis Microfinance Bank. By analyzing the interaction between macroeconomic variables, borrower behavior, and interest rate policies, the research seeks to provide actionable insights that can improve the predictive accuracy of rate adjustments and optimize lending strategies.

Objectives of the Study

  • To assess the impact of interest rate adjustments on credit demand at Fortis Microfinance Bank.
  • To identify economic and demographic factors influencing borrower responsiveness.
  • To recommend strategies for optimizing interest rate policies to enhance credit uptake.

Research Questions

  • How do interest rate adjustments affect credit demand at Fortis Microfinance Bank?
  • What economic and demographic factors influence borrower responsiveness to rate changes?
  • Which strategies can improve the predictive accuracy of interest rate policies?

Research Hypotheses

  • H₁: Interest rate adjustments significantly affect credit demand.
  • H₂: External economic factors moderate the impact of rate changes on borrowing behavior.
  • H₃: Tailored rate policies based on demographic insights enhance credit uptake.

Scope and Limitations of the Study
This study focuses on Fortis Microfinance Bank’s lending data over the past three years, utilizing market data, customer surveys, and internal credit reports. Limitations include economic unpredictability and heterogeneous borrower behavior.

Definitions of Terms

  • Interest Rate Adjustments: Changes made to the cost of borrowing as determined by the bank.
  • Credit Demand: The willingness of customers to take out loans.
  • Borrower Responsiveness: The degree to which customers alter their borrowing behavior in response to rate changes.




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